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The Opel Insignia is a large family car (D-segment in Europe) developed and produced by the German car manufacturer Opel from 2008 to 2022. Taking its name from a 2003 concept car, the model line serves as the flagship model, slotted above the Opel Astra and Opel Corsa in size. The Insignia serves as the successor to both the Opel Signum and Opel Vectra model lines, replacing both vehicles under a single nameplate. The model line was offered in four-door sedan/saloon body styles, five-door liftback, and as a five-door station wagon/estate.
Sold worldwide, the Insignia is marketed under multiple nameplates. Under Opel tradition, the model line is marketed by Vauxhall Motors in the United Kingdom, taking on the Vauxhall Insignia name. Both generations of the model line have been marketed in the Americas as the Buick Regal (sales of the Regal continue in China), except in Chile, where the vehicle was originally due to be marketed as the Chevrolet Vectra, but went on sale as the Opel Insignia instead. GM Australia marketed the second-generation Insignia as the Holden Commodore through 2020 (until discontinuing both the model line and the Holden brand).
The launch vehicle of the GM Epsilon II platform, Opel produces the Opel/Vauxhall Insignia in Adam Opel AG Werk Rüsselsheim in Rüsselsheim, Germany. SAIC-GM produces the Buick Regal in Shanghai (exclusively for the Chinese market). In the UK, sales of the Vauxhall Insignia were discontinued in 2022.
With the Insignia, Opel planned to regain some of the market share that the Executive car Opel Omega once occupied during its production.
Design wise, the Insignia offers more knee room than the Vectra. The saloon and liftback variants have the same length, while the station wagon version is slightly longer at . All three models share the same, wheelbase.
The Insignia also marked the debut of redesigned badges for both the Opel and Vauxhall brands. For Vauxhall, it was the first car to dispense with the characteristic "V" grille that has adorned Vauxhall models since 1994, which had helped differentiate them from the otherwise identical Opel models.
The Insignia was also the first Opel to debut many new and improved safety features, including:
A small number (17 examples) of the Insignia OPC were modified by Erich Bitter and sold as the "Bitter Insignia". Only available with the 2.8 Turbo engine, these luxurious derivatives received a new front clip and other exterior modifications, as well as a more luxurious, all-leather interior, where as much plastic as possible was replaced with other materials.
The updated engine makes and . Of this 435, are available from 2,000 rpm. It is paired with a six speed manual transmission / six-speed automatic transmission and Saab's (Haldex Traction) active all wheel drive system. The Insignia OPC has a modified MacPherson strut front suspension called HiPerStrut which reduces torque steer.
Also standard is an electronic limited slip differential for the rear wheels and Opel's FlexRide adaptive suspension, which has three settings (OPC, Sport, and Normal). An OPC version of the Insignia Sports Tourer wagon was also unveiled. In April 2011, Opel launched the Insignia OPC Unlimited, with no speed limiter.
The new design includes a newly designed cockpit with a simplified control panel and two eight inch colour displays, a four way infotainment system via new a touchpad in the centre console, an eight-inch touchscreen, steering wheel controls, voice command, radar and camera based driver assistance and safety systems, such as full speed adaptive cruise control and imminent collision braking, rear camera, lane change assistance, blind spot alert, and rear cross traffic alert.
The second generation Insignia was revealed in December 2016, and was reported to be renamed Insignia Grand Sport.
and three diesel engines (all derived from the Fiat/GM JTD engine), all displacing 2.0 litres:
In 2009, a 1.6 L Turbo petrol , the ecoFLEX diesels, and the OPC versions were introduced.
From September 2010, the 2.0 CDTi diesel engine gained Adaptive 4x4 as an option. A 2.0 BiTurbo CDTI developed with the help of Saab, with , was expected to begin production in 2010. Due to the sale of Saab, production was delayed until 2012. The BiTurbo CDTI was offered with front- or four-wheel drive. All engines have a six speed manual transmission as standard, with some engines having an automatic transmission as an option.
Since launch, all diesels have improved their emissions. In 2011, some engines gained Start/Stop, all diesel engines have this option, with more petrol engines expected to gain the technology in the future. A 1.4 Turbo , with S/S as standard, became available - replacing the 1.8 - and the 2.0 Turbo with four-wheel drive was upgraded to ; the front-wheel drive 2.0 Turbo still had .
In 2009, a new range of ecoFLEX diesel engine offered same amount of power, but less CO2-emission (g/km) and fuel consumption. The 2.0 CDTI ecoFLEX with and have emission of only 114 CO2-emission (g/km), as well as a version with 2.0 CDTI 4x4. The Bi turbo diesel engine has 129 CO2-emission (g/km).
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Petrol engines include the existing 1.4 Turbo and 1.8 (only on some markets), and the all new 1.6 SIDI Turbo engine introduced in the Opel Cascada, and new 2.0 SIDI Turbo.
All engines come with a six speed manual gearbox as standard, with a six speed automatic available as an option on the 1.6 and 2.0 SIDI turbo petrol engines, and the 2.0 CDTI 163 PS and 195 PS diesel engines. All petrol and diesel engines have a Start/Stop system except the 2.0 CDTI with 130 PS.
In September 2014, Opel introduced its all new generation of engines – large diesel engine, starting with 2.0 CDTI engine with 170 PS and 400 Nm, which is a part of new strategy in which Opel will introduce 17 new engines in a period from 2014 to 2018. The new engine became available from the end of 2014/beginning of 2015.
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At the beginning several trim levels were available, depending on the market: Essentia, Edition, Sport, Cosmo, OPC. Later on others were added, such as the Business edition, Selection, Active, 150 years of Opel, and Innovation.
By August 2011, over 400,000 Insignias had been sold, and on 26 April 2012, the 500,000th Insignia was produced. The last vehicle rolled off the line in April 2017, in time for the release of the Insignia II.
The car is based on a moderately updated version of Epsilon II platform and was wholly developed by General Motors. After the sale of Opel to PSA Group, later Stellantis, it is continued to be produced under license.
Opel dropped the OPC designation for its performance Insignia, instead reverting to their older GSi nameplate, last seen on the second generation Opel Vectra. The GSi nameplate also replaces VXR, on the Vauxhall version of the Insignia. This version of the Insignia is badged as the Holden Commodore ZB in Australia and New Zealand, and as the sixth generation Buick Regal in the Americas and Asia.
After a 2020 facelift, only the 2-liter four-cylinder petrol engine remained available in Europe, while a new 1.5-liter three-cylinder and a 2.0-liter four cylinder diesel replaced the earlier 1.6 and 2.0.
In 2022, Vauxhall Motors discontinued the Insignia from their model range as the result of the brand would moving towards a fully electric lineup and the decline of the D-segment in Europe which also lead to the discontinuation of the Ford Mondeo and the saloon version of the Volkswagen Passat.
Opel also ended production of the Opel Insignia in 2022. PSA later reversed course and said that the Insignia nameplate will be resurrected as a crossover SUV in 2024 for both Opel and Vauxhall brands; though this never came to fruition.
Under Stellantis' corporate umbrella, the Citroën C5 X and the DS 9 now cover the D-segment/E-segment segments in Europe.
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The ZB Commodore was revealed on the 6 December 2016 as a re-engineered and overhauled version of the Opel Insignia B. The ZB Commodore was offered with four or six-cylinder engine options, coupled with front-wheel drive (FWD) or all-wheel drive. This was a major departure from the V8 and rear wheel drive variants available on the previous generation Commodore.
There was significant controversy regarding Holden's decision to retain the Commodore name for the 2018 model, despite it being dimensionally smaller than its predecessor, lacking a V8 engine option, and switching from a RWD to a FWD drivetrain. Whilst the decision has been considered to be a safe choice in order to preserve sales, the retention of the Commodore name has been critiqued for Holden missing the opportunity to rebrand its sedan range and push its offering into the more lucrative semi-premium end of the market.
, the ZB Commodore has the lowest resale value as a proportion of new price of any car on the Australian market.
Due to slow sales and Holden's interest in other vehicle segments, it was announced on 10 December 2019 that the ZB Commodore would be discontinued in early 2020, shortly before GM's decision to retire the Holden brand entirely.
Only one car was run in four rounds – 1 and 2 driven by John Thorne, and 6 and 9 driven by Tony Gilham. Tony's Team HARD bought the two Insignias from Thorney Motorsport, and raced one of them himself in the last round of the 2012 season.
Driving both cars for the season of 2013 were James Cole and Jack Goff, running under the RCIB Insurance Racing team name. RCIB Insurance Racing/Team Hard sold the cars to BMR for the 2014 BTCC season, and would be driven by Jack Goff and Warren Scott. The Insignia was not as competitive as hoped and the cars were replaced mid season with .
In August 2012, the Opel Insignia was introduced to Australia; following the 2013 withdrawal of Opel from Australia by GM, the model line was dropped from the market. For 2015, the Insignia returned to Australia (and for the first time, New Zealand) under the Holden marque, slotted slightly under the Commodore range in market position.
Derived from the rear-wheel drive GM V platform used by the VY Holden Commodore and Holden Statesman, the Opel Insignia concept vehicle was styled as a fastback 5-door liftback. The engine was sourced from the Chevrolet Corvette C5, pairing a 344 hp LS1 V8 with an all-new 7-speed automatic transmission.
The Insignia debuted several notable features, including a reconfigurable rear seat (changing between 5-passenger seating and a 2+2 layout with a rear center console), LED headlamps (powered by 405 LEDs), a reconfigurable dashboard and center console (with air-conditioned storage and humidor). The rear sliding doors were fitted with pantograph, allowing for the deletion of external guide rails.
Intended primarily as a debut of the design language of the Opel brand for the mid-2000s, the Insignia was not officially intended for production. In the beginning of 2005, Opel stated that it would not build a production version of the vehicle, claiming it would be too heavy and expensive. Elements of the Insignia concept design were eventually adopted by other GM vehicles, including the 2015 Buick Avenir concept (sharing a similar fastback/4-door coupe configuration) and the 2008-2017 Opel Insignia/Buick Regal (rear fascia) and the 2010-2016 Buick LaCrosse (roofline); its liftback configuration was adopted by the 2018 Insignia/Regal/Commodore.
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